Walker Emissions Control | The Walker Way Social Campaign

WALKER | Client
JACOBSON ROST | Agency

ANDY RAMSEY | Editor
TOM GORTON | Creative Director
STEVE SIMONCIC | Chief Creative Officer
DIRECTOR | Chris LeClerc
JUSTIN SOEST | Designer
DAVID KAIL | Motion Graphics
MICHAEL MASON | Sound Design & Mix

Walker’s top-quality exhaust systems are easy to install in almost any type of car- quite rare for aftermarket parts as it turns out. For this campaign they wanted a humorous but “real” set of spots for social that would improve name recognition while touting their unique benefits. A great deal of attention was paid to the technical aspects of installing mufflers (especially in “Wrencher”) to ensure that we didn’t overreach in search of a laugh. The attention to detail made for a great deal of exploration in these edits which we made even more fun by riffing on the VO script to find the perfect combination of tone and delivery.