Smith Optics | Head Out Anthem

SMITH OPTICS | Client
SOMEODDPILOT | Agency

ANDY RAMSEY | Editor
CONNOR WEITZ | Creative Director, Color, Motion Graphics
KATEY MEYER | Senior Creative Producer
ELLEN EVANGELIDES | Account Director
LEILA SHERBINI | Project Manager

Smith Optics makes top-tier gear for outdoor enthusiasts and their line of fishing sunglasses are what the pros use. For their fishing brand anthem, we pulled together footage of their sponsored fisherfolk to give a sense of the breadth of fishing environments they made products for. The original direction of this batch of campaigns had a different vibe than this but I was lucky enough to have creative collaborators who gave me free reign- specifically with the music- to try to build a little drama here.