OPTIMA BATTERIES | Client
JACOBSON ROST | Agency
ANDY RAMSEY | Editor
TOM GORTON | Creative Director
WILL GENTILE | Director of Photography
LUCA PONTARELLI | ACD/Art Director
MIKE MATUSEK/NOLO DIGITAL FILM | Colorist
Optima promoted their Ultimate Torture Test with five short-form documentaries about extreme racing events their battery survived. Each doc got :30 & :15 TV spots as well as a :06 bumper for social. Cutting down the docs was a real challenge given the amount of incredible footage we had to choose from and the extremely limited duration of a TV spot. These events were absolute hell for the components on these vehicles and I enjoyed using the music and impactful edits to convey that in these shorts.