MILLERCOORS QUALITY | Client
JACOBSON ROST | Agency
ANDY RAMSEY | Editor
STEVE SIMONCIC | Chief Creative Officer
JEAN PURCELL | Creative Director
CARLA ENGLOF | Producer
BIANCA BERTOLINI | ACD/Art Director
HEATHER ROBERTSON | Copywriter
MICHAEL MASON | Sound Design & Mix
TYLER ROTH | Colorist
JASON LINDSEY | Director
A rare opportunity to work for a brand on documentaries that were more about the subjects than the brand, these were part of a series of 5 short docs for MillerCoors’ Quality division. MillerCoors Quality is seeks to highlight the company’s commitment to the communities in which they operate and live. We were very lucky to get some great subjects for these, including the Deacon family in Colorado and Kent (aka: “The Iceman”) in Milwaukee, Wisconsin. They quickly became my favorite subjects of the series.
The Iceman doc was popular enough to inspire its own :30 in the Milwaukee market and, more importantly, played on the Miller Park Jumbotron with Kent in attendance. Proud to be a part of it.
Apart from the documentaries (and Kent’s own :30), we made market-specific TV :30s for both Milwaukee and Colorado.