LEINENKUGEL’S BREWING CO. | Client
JACOBSON ROST | Agency
ANDY RAMSEY | Editor
MARK DiPIETRO | Creative Director
STEVE SIMONCIC | Chief Creative Officer
Leinenkugel’s tapped Jacobson Rost to build excitement on social channels for 2014’s Summer Shandy launch. Making use of the distinct personalities of the Leinenkugel brothers (Jake, Dick and John), a series of comedic videos was produced with the goal of inciting shares, likes and comments on the Leinie’s social networks. These videos supported a national and regional TV campaign that I also helped execute.