Chaco | Thomas Rhett Social Spots

CHACO | Client
SOMEODDPILOT | Agency

ANDY RAMSEY | Editor
JEREMY FREEDBERG | Director
KATEY MEYER | Senior Creative Producer
ELLEN EVANGELIDES | Account Director
LEILA SHERBINI | Project Manager
ALIYA HAQ | Motion Designer

This series of social spots were created to launch a line of sandals in partnership with country music star Thomas Rhett. The plan was to get some great shots of Thomas and his wife catching a bunch of rainbow and lake trout to show off the patterns and inspirations for the line. Unfortunately, the trout were no-call no-shows and we didn’t get any on camera. Luckily our two human talent can hold a screen pretty well on their own. The off-camera interview style of these offered a lot of freedom to show off the great footage of the location and our charismatic leads and I had plenty to work with.