STELLA ARTOIS | Client
CONTEND | Agency
ANDY RAMSEY | Editor
BILL WADSWORTH | Color
ALENKA OBAL | Producer
Stella Artois is one of the many brands who moved quickly to figure out how to produce content remotely during the COVID-19 pandemic. Contend helped them develop a series for Instagram Stories that leveraged their roster of chef ambassadors by having them show off some of the tricks they use at home. This shoot was produced remotely via livestream. I sat in on the production and took notes to help speed things along in post because this was due to air about 36 hours after the shoot wrapped. Fast turnarounds are nothing new in the agency world but among the many challenges the coronavirus has presented the industry with is the need to react extremely quickly to an extremely fluid situation. Luckily Chef CJ Jacobson is a pro and gave us plenty to work with- even within the constraints of Insta Stories’ :15 bytes.