OPTIMA BATTERIES | Client
JACOBSON ROST | Agency
ANDY RAMSEY | Editor
TOM GORTON | Creative Director
CARLA ENGLOF | Producer
DANNY WEILANDT | ACD/Art Director
CHRIS LECLERC | Director of Photography
MICHAEL MASON | Sound Design & Mix
MIKE MATUSEK / NOLO DIGITAL FILM | Color
The client list for Optima Batteries’ high-end Yellowtop battery includes the artists behind some of the most respected names in the lowrider game. Putting this doc together helped me appreciate the passion and artistry that goes into building a competition-ready lowrider and the sense of family the lowrider community engenders.