Optima Batteries | Ultimate Torture Test Documentaries

//Optima Batteries | Ultimate Torture Test Documentaries
Optima Batteries | Ultimate Torture Test Documentaries 2018-03-30T16:04:22+00:00

Project Description

OPTIMA BATTERIES | Client
JACOBSON ROST | Agency
TOM GORTON | Creative Director
WILL GENTILE | Director of Photography (King of the Hammers)
CHRIS LECLERC | Director of Photography (Demolition Derby)
LUCA PONTARELLI | ACD/Art Director
ANDY RAMSEY | Editor
NOLO DIGITAL FILM | Color

Two of a series of 5 documentaries in the Ultimate Torture Test campaign for Optima Batteries (a subsidiary of Johnson Controls). In this series, one single battery was put through the most challenging and extreme events in motorsports. From the desert wasteland of the King of the Hammers race to the Marshall-Putnam County Fairgrounds in Henry, Illinois, this battery was pushed to its limits. Each event also got a :30 and a :15 TV spot for placement on televised motorsports events (see examples of those here). The campaign garnered over 500k views on social within its first week of launch.