Optima Batteries | 2018 TV & Social Spots

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Optima Batteries | 2018 TV & Social Spots2019-02-06T20:01:43+00:00

Project Description

OPTIMA BATTERIES | Client
JACOBSON ROST | Agency

ANDY RAMSEY | Editor
TOM GORTON | Creative Director
WILL GENTILE | Director of Photography
LUCA PONTARELLI | ACD/Art Director
MIKE MATUSEK/NOLO DIGITAL FILM | Colorist

Optima promoted their Ultimate Torture Test with 5 shortform documentaries about extreme racing events their battery survived. Each doc got :30 & :15 TV spots as well as a :06 bumper for social. Cutting down the docs was a real challenge given the amount of incredible footage we had to choose from and the extremely limited duration of a TV spot. These events were absolute hell for the components on these vehicles and I enjoyed using the music and impactful edits to convey that in these shorts.