KALAHARI RESORTS & CONVENTIONS | Client
JACOBSON ROST | Agency
TOM GORTON | Creative Director
CHRIS LECLERC | Director of Photography
JOHN FERREIRA / GENIUNE MJUSIC | Composer
MICHAEL MASON | Sound Design & Mix
ANDY RAMSEY | Editor
For Kalahari’s 2016 TV campaign, we wanted a concept that spoke to the wonder and joy of their parks. Using existing slow motion footage shot by Chris LeClerc and a custom cut of the excellent theme song by John Ferreira of Genuine Music, we built an ode to childhood that played really well in the :60 format. We did :30 and :15 cutdowns of this but the longer version (with no VO until the end) remains my favorite.