AGCO | JCA Introduction Corporate

AGCO | Client
REEL & CO | Agency

ANDY RAMSEY | Editor
MATT FILIPEK | Color
LINDSEY MARKS | Edit Assist
JOLIE ROBERSON | Edit Assist
SEAN GATELY | Creative Director
SEAN HENNESSY | Executive Producer

AGCO’s partnership with JCA will bring next-level automation capabilities to AGCO’s massive line of agricultural implements. To announce this historic partnership, Reel & Co traveled all over the US and Canada to get footage of the key players and examples of their technology in development and in action. Keys here were to share the teams’ excitement about the possibilities as well as the technology in action- a challenge because the partnership is so new that no AGCO-branded machinery using JCA tech even existed at the time of the shoot.