George Killian’s Irish Red | Kurt’s Killian’s Suit Social Video

GEORGE KILLIAN’S IRISH RED | Client
JACOBSON ROST | Agency

ANDY RAMSEY | Editor
TOM GORTON | Creative Director
JANSON STRAUB | Art Director

Part of a promotion to enlist Killian’s fans on social media to drive content creation, we made a suit of armor out of Killian’s cases and sent our intern Kurt out onto the streets. The video launch kicked off a series of user-generated concepts for social content.